Privacy policy

In short — full detail below

No account needed. As a guest, your closet stays on your device.
Your photos build your closet. Never sold, never shown to others, never used for ads.
No ad trackers. No data brokers.
Delete everything from inside the app, any time.

What we collect

Your clothesPhotos you add, plus their details — type, colour, warmth, how often you wear them.

Style inspirationImages and links you save to a style board.

Account detailsOnly if you create one: your email and a password we never see in readable form.

Approximate locationOnly for weather-aware outfits. No location history.

Anonymous usageWhich screens get opened, which suggestions get accepted. Never linked to your photos.

Not your contacts, not your calendar, not your camera roll — only what you hand us on purpose.

Your photos

Each photo is processed to identify the garment, cut the background and label it.
That's done by automated systems. A person only sees a photo if you send it to us in a support message.
We don't use your photos to train models for anyone else.
Delete a piece and its photo goes too — from your device, and from our servers within 30 days.

A few service providers, contractually limited to serving us: cloud hosting, image and outfit processing, a weather service (approximate location only, never your identity), and crash reporting.

Nobody else. We don't sell personal data or share it for anyone's marketing.

Where it lives

Guest closets stay on your device. Account closets sit on EU servers, encrypted in transit and at rest, kept while your account is open and purged from backups within 30 days of deletion.

Your choices

Stay a guest — no account, no email.
Permissions are yours. Camera, photos, location and notifications are asked for only when needed, and the app still works if you decline.
Delete anything — one piece, the whole closet, or your account: You › Settings › Delete my data. It's permanent.
Get a copy of everything we hold, on request.
Turn off analytics in You › Settings › Privacy.

You may also have the right to correct your data, object to how we use it, or complain to your local data protection authority. Kleidly isn't intended for under-13s, and we'll remove a child's data if you tell us about it.

If we change this policy in a way that matters, we'll tell you in the app first.

Contact us

privacy@kleidly.app, or via contact & support.